This was Jut - SoSUE at Berlin Fashion Week

SoSUE on the way to Berlin for Fashion Week. The mission: To show the new SoSUE collection at Premium. 

"Berlin, Berlin, we're going to Berlin!", football fans sing when heading to the cup final in the capital. We were invited to showcase our SoSUE collection at the Premium fair and it really felt like we had reached the final. We were very happy about the invitation. Premium is one of the highlights of Berlin Fashion Week because the German fashion scene meets here: buyers, journalists, influencers, designers, stylists, and lots of colorful characters.

Setup East: The small SoSUE collection in the influencer corner and soon online at SoSUE

And we with SoSUE "mittenmang", as we say in Hamburg, to get a taste of the trade fair atmosphere. We were very curious and excited because we wanted to know how the new SoSUE collection would be received. The feedback was good and the compliments encouraged us.

The Premium was a wonderful experience for us. We met exciting people and took part in great events. This would not have been possible without the invitation from Premium. Many thanks for the great organization and support! Thank you, Premium! Dit war jut!