Privacy Policy

This privacy policy informs you about the type, scope, and purpose of the processing of personal data (hereinafter briefly "data") within our online offer and the associated websites, functions, and content as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "responsible party," we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible
SOSUE GmbH
"Goernestrasse 44"
"20249 Hamburg"
"Email address: info@so-sue.com"
"Managing directors: Sue Giers, Vanessa Gieser"
"Link to imprint: www.so-sue.com/impressum/"

"Types of processed data"

"Master data (e.g., names, addresses)."
"Contact data (e.g., email, phone numbers)."
"Content data (e.g., text entries, photographs, videos)."
"Usage data (e.g., visited websites, interest in content, access times)."
"Meta-/communication data (e.g., device information, IP addresses)."

"Categories of data subjects
Visitors and users of the online offer (hereinafter we collectively refer to the data subjects as \u201Cusers\u201D)."

"Purpose of processing"

"Provision of the online offer, its functions, and content."
"Responding to contact inquiries and communication with users."
"Security measures."
"Reach measurement/marketing"

"Terms used"
"\u201EPersonal data\u201C means any information relating to an identified or identifiable natural person (hereinafter \u201Cdata subject\u201D); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person."

"\u201EProcessing\u201C means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and practically includes any handling of data."

"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" means any form of automated processing of personal data consisting of using personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.

The "controller" is the natural or legal person, authority, agency, or other body that alone or jointly with others determines the purposes and means of processing personal data.

"Processor" means a natural or legal person, authority, agency, or other body that processes personal data on behalf of the controller.

Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal bases of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consents is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as respond to inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In cases where vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Security measures
In accordance with Art. 32 GDPR, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access concerning it, input, transmission, securing availability, and their separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data, and response to data threats. Moreover, we consider the protection of personal data already during the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by data-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them, or otherwise grant them access to the data, this only occurs based on a legal permission (e.g., if transmission of data to third parties, such as payment service providers, is necessary according to Art. 6 para. 1 lit. b GDPR for contract fulfillment), you have consented, a legal obligation requires it, or based on our legitimate interests (e.g., when using agents, web hosts, etc.).

If we commission third parties to process data based on a so-called “order processing agreement,” this is done on the basis of Art. 28 GDPR.

Transfers to third countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or this occurs in the context of using third-party services or disclosure or transmission of data to third parties, this only happens if it is to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special conditions of Art. 44 et seq. GDPR are met. That means the processing takes place, for example, based on special guarantees, such as the officially recognized determination of an EU-equivalent level of data protection (e.g., for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of the data subjects
You have the right to request confirmation as to whether data concerning you is being processed and to access this data as well as further information and a copy of the data pursuant to Art. 15 GDPR.

You have the right pursuant to Art. 16 GDPR to request the completion of the data concerning you or the correction of incorrect data concerning you.

You have the right pursuant to Art. 17 GDPR to request that the relevant data be deleted immediately, or alternatively pursuant to Art. 18 GDPR to request a restriction of the processing of the data.

You have the right to request that the data concerning you, which you have provided to us, be received pursuant to Art. 20 GDPR and to demand their transmission to other controllers.

You also have the right pursuant to Art. 77 GDPR to file a complaint with the competent supervisory authority.

Right of withdrawal
You have the right to revoke consents granted pursuant to Art. 7 para. 3 GDPR with effect for the future

Right to object
You can object at any time to the future processing of your data pursuant to Art. 21 GDPR. The objection can be made especially against processing for direct advertising purposes.

Cookies and the right to object to direct advertising
Small files stored on users' computers are called "cookies." Different information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, also called "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online offering and closes their browser. Such a cookie can, for example, store the contents of a shopping cart in an online shop or a login status. "Permanent" or "persistent" cookies are those that remain stored even after the browser is closed. For example, the login status can be saved if users visit again after several days. Similarly, such a cookie can store users' interests, which are used for reach measurement or marketing purposes. "Third-party cookies" are cookies offered by providers other than the entity responsible for operating the online offering (otherwise, if only their cookies are involved, these are called "first-party cookies").

We can use temporary and permanent cookies and inform about this within the scope of our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Excluding cookies may lead to functional limitations of this online offer.

A general objection to the use of cookies employed for online marketing purposes can be made for many services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ be declared. Furthermore, the storage of cookies can be prevented by disabling them in the browser settings. Please note that then not all functions of this online offer may be used.

Deletion of data
The data we process is deleted or restricted in its processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated otherwise in this privacy policy, the data stored with us is deleted as soon as it is no longer necessary for its purpose and no legal retention obligations oppose the deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing is restricted. That means the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

According to legal requirements in Germany, retention is particularly for 10 years according to §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records, management reports, booking vouchers, commercial books, tax-relevant documents, etc.) and 6 years according to § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters).

According to legal requirements in Austria, retention is particularly for 7 years according to § 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, vouchers, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate, and for 10 years for documents related to electronically provided services, telecommunications, broadcasting, and television services provided to non-entrepreneurs in EU member states for which the Mini-One-Stop-Shop (MOSS) is used.

Business-related processing
Additionally, we process

Contract data (e.g., contract subject, duration, customer category).
Payment data (e.g., bank details, payment history)

from our customers, prospects, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research.

Order processing in the online shop and customer account
We process our customers' data within the order processes in our online shop to enable them to select and order the chosen products and services, as well as their payment and delivery or execution.

The processed data includes master data, communication data, contract data, payment data, and the persons affected by the processing include our customers, prospects, and other business partners. The processing is for the purpose of providing contractual services within the operation of an online shop, billing, delivery, and customer services. We use session cookies to store the shopping cart contents and permanent cookies to store the login status. As part of shipping, we pass your address data to our shipping service providers.

The processing is based on Art. 6 para. 1 lit. b (execution of order processes) and c (legally required archiving) GDPR. The data marked as required is necessary for the conclusion and fulfillment of the contract. We disclose the data to third parties only within the scope of delivery, payment, or within the scope of legal permissions and obligations towards legal advisors and authorities. Data is processed in third countries only if this is necessary for contract fulfillment (e.g., at the customer's request for delivery or payment).

Users can optionally create a user account, allowing them in particular to view their orders. As part of the registration, the required mandatory information is communicated to the users. User accounts are not public and cannot be indexed by search engines. When users have canceled their user account, their data related to the user account will be deleted, subject to retention being necessary for commercial or tax law reasons according to Art. 6 para. 1 lit. c GDPR. Information in the customer account remains until its deletion with subsequent archiving in case of a legal obligation. It is the users' responsibility to secure their data before the contract ends if they have canceled.

As part of the registration and re-registrations as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the users' interest in protection against abuse and other unauthorized use. A transfer of this data to third parties generally does not take place, unless it is necessary to pursue our claims or there is a legal obligation according to Art. 6 para. 1 lit. c GDPR.

Deletion takes place after the expiration of statutory warranty and comparable obligations; the necessity of data retention is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiration (end of commercial law (6 years) and tax law (10 years) retention periods).

External payment service providers
We use external payment service providers through whose platforms users and we can carry out payment transactions (e.g., each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html), Apple Pay (https://www.apple.com/de/legal/privacy/data/de/apple-pay/), Google Pay (https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=privacynotice&ldl=de) and Klaviyo (https://www.klaviyo.com/legal/privacy/privacy-notice).

In the context of fulfilling contracts, we use payment service providers based on Art. 6 para. 1 lit. b. GDPR. Otherwise, we use external payment service providers based on our legitimate interests according to Art. 6 para. 1 lit. b. GDPR to offer our users effective and secure payment options.

The data processed by the payment service providers include master data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, amount, and recipient-related information. The information is necessary to carry out the transactions. However, the entered data are only processed and stored by the payment service providers. That means we do not receive any account- or credit card-related information, only information confirming or denying the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission serves the purpose of identity and creditworthiness verification. For this, we refer to the terms and conditions and privacy notices of the payment service providers.

For payment transactions, the terms and conditions and privacy notices of the respective payment service providers apply, which are accessible within the respective websites or transaction applications. We also refer to these for further information and the assertion of revocation, information, and other data subject rights.

Administration, financial accounting, office organization, contact management
We process data within the scope of administrative tasks as well as the organization of our operations, financial accounting, and compliance with legal obligations, such as archiving. Here, we process the same data that we handle in the context of providing our contractual services. The legal bases for processing are Art. 6 para. 1 lit. c GDPR, Art. 6 para. 1 lit. f GDPR. Customers, prospects, business partners, and website visitors are affected by the processing. The purpose and our interest in processing lie in administration, financial accounting, office organization, data archiving—tasks that serve to maintain our business activities, fulfill our duties, and provide our services. The deletion of data regarding contractual services and contractual communication corresponds to the information stated for these processing activities.

In this context, we disclose or transmit data to tax authorities, advisors such as tax consultants or auditors, as well as other fee offices and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers, and other business partners, e.g., for later contact. These predominantly company-related data are generally stored permanently.

Business analyses and market research
To operate our business economically, recognize market trends, and understand the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process master data, communication data, contract data, payment data, usage data, metadata based on Art. 6 para. 1 lit. f GDPR, whereby the affected persons include contractual partners, interested parties, customers, visitors, and users of our online offering.

The analyses are carried out for the purpose of business evaluations, marketing, and market research. In doing so, we may consider the profiles of registered users with information, e.g., about the services they have used. The analyses serve to increase user-friendliness, optimize our offering, and improve economic efficiency. The analyses are for our use only and are not disclosed externally unless they are anonymous analyses with aggregated values.

If these analyses or profiles are personal data, they are deleted or anonymized upon termination of the users, otherwise after two years from contract conclusion. Furthermore, overall business analyses and general trend determinations are created anonymously whenever possible.

Participation in affiliate partner programs
Within our online offering, we use industry-standard tracking measures based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering) according to Art. 6 para. 1 lit. f GDPR, insofar as these are necessary for the operation of the affiliate system. Below, we inform users about the technical background.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, for example, when links or services of third parties are offered after a contract conclusion). The operators of the respective websites receive a commission if users follow the affiliate links and subsequently take advantage of the offers.

In summary, it is necessary for our online offering that we can track whether users interested in affiliate links and/or the offers available from SOSUE subsequently take advantage of the offers through the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values that can be part of the link or set otherwise, e.g., in a cookie. These values include in particular the originating website (referrer), time, an online identifier of the operator of the website where the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as advertising medium ID, partner ID, and categorizations.

The online identifiers of users used by us are pseudonymous values. That means the online identifiers themselves do not contain personal data such as names or email addresses. They only help us determine whether the same user who clicked on an affiliate link or showed interest in an offer via our online service has taken up the offer, i.e., for example, concluded a contract with the provider. However, the online identifier is personal data to the extent that the partner company and we have the online identifier together with other user data. Only in this way can the partner company inform us whether the user has taken up the offer and we can, for example, pay out the bonus.

Registration function
Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and processed based on Art. 6 para. 1 lit. b GDPR for the purpose of providing the user account. The processed data includes in particular the login information (name, password, and an email address). The data entered during registration is used for the purposes of using the user account and its purpose.

Users can be informed by email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data regarding the user account will be deleted, subject to a legal retention obligation. It is the users' responsibility to secure their data before the contract ends after termination. We are entitled to irretrievably delete all data stored during the contract period of the user.

As part of using our registration and login functions as well as the use of the user account, the IP address and the time of the respective user action are stored. The storage is based on our legitimate interests as well as the users' interest in protection against abuse and other unauthorized use. Disclosure of this data to third parties generally does not occur, unless it is necessary to pursue our claims or there is a legal obligation according to Art. 6 para. 1 lit. c GDPR. The IP addresses are anonymized or deleted no later than after 7 days.

Comments and contributions
If users leave comments or other contributions, their IP addresses may be stored for 7 days based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. This is done for our security in case someone posts unlawful content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be held liable for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right to process users' data for spam detection based on our legitimate interests according to Art. 6 para. 1 lit. f. GDPR.

The data provided in comments and contributions are stored by us permanently until the users object.

Comment subscriptions
Follow-up comments can be subscribed to by users with their consent according to Art. 6 para. 1 lit. a GDPR. Users receive a confirmation email to verify that they are the owner of the entered email address. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about the revocation options. For the purpose of proving the users' consent, we store the registration time along with the users' IP address and delete this information when users unsubscribe from the subscription.

You can unsubscribe from our subscription at any time, i.e., revoke your consents. We can store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Contact
When contacting us (e.g., via contact form, email, phone, or social media), the user's data is processed for handling the contact request and its processing according to Art. 6 para. 1 lit. b) GDPR. The users' data may be stored in a Customer Relationship Management system ("CRM system") or a comparable request organization.

We delete requests if they are no longer necessary. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

Newsletter
With the following information, we inform you about the content of our newsletter as well as the registration, dispatch, and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.

Newsletter content: We send newsletters, emails, and other electronic notifications with promotional information (hereinafter "Newsletter") only with the consent of the recipients or a legal permission. If the content of the newsletter is specifically described during the newsletter registration, it is decisive for the users' consent. Otherwise, our newsletters contain information about our services and us.

Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. That means you will receive an email after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign email addresses. Newsletter registrations are logged to be able to prove the registration process according to legal requirements. This includes storing the registration and confirmation time as well as the IP address. Changes to your data stored with the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for personal addressing in the newsletters.

The dispatch of the newsletter and the associated success measurement are based on the consent of the recipients according to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2 no. 3 UWG or, if consent is not required, based on our legitimate interests in direct marketing according to Art. 6 para. 1 lit. f GDPR in conjunction with § 7 para. 3 UWG.

The logging of the registration process is based on our legitimate interests according to Art. 6 para. 1 lit. f GDPR. Our interest is in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to prove consents.

Cancellation/Revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. A link to cancel the newsletter can be found at the end of each newsletter. We can store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Newsletter dispatch with Klaviyo
The dispatch of newsletters is carried out using the shipping service provider "Klaviyo" of Klaviyo Inc., 125 Summer Street, Boston, MA 02110, USA. You can view the privacy policy of the shipping service provider here: https://www.klaviyo.com/legal/privacy/privacy-notice/. Klaviyo Inc. is certified under the EU-US Data Privacy Framework and thus provides a guarantee to comply with the European data protection level. The shipping service provider is used based on our legitimate interests according to Art. 6 para. 1 lit. f GDPR and a data processing agreement according to Art. 28 para. 3 sentence 1 GDPR.

The dispatch service provider can use the recipients' data in pseudonymous form, i.e., without assignment to a user, to optimize or improve their own services, e.g., for the technical optimization of dispatch and the presentation of newsletters or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to contact them directly or to pass the data on to third parties.

Newsletter - Success Measurement
The newsletters contain a so-called “web beacon,” i.e., a pixel-sized file that is retrieved from our server or, if we use a dispatch service provider, from their server when the newsletter is opened. During this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected.

This information is used to technically improve the services based on technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of success measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled.

Hosting and Email Dispatch
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services, as well as technical maintenance services, which we use for the operation of this online offer.

In this process, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, prospects, and visitors of this online offer based on our legitimate interests in an efficient and secure provision of this online offer according to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files
We, or our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) based on our legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR. Access data includes the name of the requested website, file, date and time of access, amount of data transferred, message about successful retrieval, browser type including version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.

Logfile information is stored for security reasons (e.g., to clarify misuse or fraud) for a maximum of 7 days and then deleted. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident is finally resolved.

Google Analytics
Based on our legitimate interests (i.e., interest in analyzing, optimizing, and economically operating our online offer in accordance with Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analytics service from Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer, and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous usage profiles of users can be created from the processed data.

We use Google Analytics only with IP anonymization enabled. This means that the user's IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other data from Google. Users can prevent the storage of cookies by adjusting the settings of their browser software; furthermore, users can prevent the collection of data generated by the cookie and related to their use of the online offer by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

More information about data usage by Google, settings and objection options can be found in Google's privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Users' personal data is deleted or anonymized after 14 months.

In addition to or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. An opt-out cookie will be installed on your device. This prevents data collection by Google Analytics for this website and browser in the future, as long as the cookie remains installed in your browser.

Google Adsense with personalized ads
Based on our legitimate interests (i.e., interest in analyzing, optimizing, and economically operating our online offering in accordance with Art. 6 para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

We use the AdSense service, which helps display ads on our website and for which we receive compensation for their display or other use. For these purposes, usage data such as clicks on an ad and users' IP addresses are processed, with the IP address truncated by the last two digits. Therefore, the processing of user data is pseudonymized.

We use Adsense with personalized ads. Google draws conclusions about users' interests based on the websites visited or apps used and the user profiles created in this way. Advertisers use this information to tailor their campaigns to these interests, which benefits both users and advertisers. Ads are personalized for Google when collected or known data determine or influence the ad selection. This includes, among other things, previous search queries, activities, website visits, app usage, demographic and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing, as well as targeting on customer match lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.

Microsoft Clarity
We use Microsoft Clarity on our website. “Microsoft Clarity” refers to a Microsoft procedure that enables user analysis based on a pseudonymous user ID and thus on pseudonymous data, such as the evaluation of data about mouse movements or performance data about certain online presences.

In particular, we process usage data (e.g., visited online presences, interest in content, access times), meta-/communication data (e.g., device information, IP addresses), location data (information about the geographic position of a device or person), movement data (mouse movements, scroll movements) in pseudonymized form. We have made the corresponding settings so that data collection by and through Microsoft alone is already pseudonymized, especially in the form of IP masking (pseudonymization of the IP address).

All users of our website who have consented to the respective use via our cookie management tool are affected by this data processing. The data processing is therefore based solely on your consent according to Art. 6 para. 1 a) GDPR.

The purpose of processing is tracking (e.g., interest-/behavior-based profiling, use of cookies), remarketing, conversion measurement (measuring the effectiveness of marketing measures), interest-based and behavior-based marketing, profiling (creating user profiles), reach measurement (e.g., access statistics, recognition of returning users), cross-device tracking (cross-device processing of user data for marketing purposes).

You are informed about your rights to object according to this Privacy Policy. Additionally, you can set an opt-out with the respective provider.

a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Cross-regional: https://optout.aboutads.info.

Microsoft Clarity: Online marketing and web analytics; offered by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; Internet presentation: https://clarity.microsoft.com; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement; Right to object (Opt-Out): https://choice.microsoft.com/de-DE/opt-out.

Please note that we have concluded a data processing agreement with Microsoft, including the necessary standard contractual clauses, to enable this activity.

Online presences in social media
We maintain online presences within social networks and platforms to communicate with active customers, prospects, and users there and to inform them about our services. When accessing the respective networks and platforms, the terms of service and data processing policies of their respective operators apply.

Unless otherwise stated in our Privacy Policy, we process user data when they communicate with us within social networks and platforms, e.g., by posting on our online presences or sending us messages.

Embedding of third-party services and content
Within our online offer, we use content or service offers from third-party providers based on our legitimate interests (i.e., interest in analyzing, optimizing, and economically operating our online offer in accordance with Art. 6 para. 1 lit. f. GDPR) to embed their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always assumes that the third-party providers of this content perceive the users' IP address, as they could not send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content. We strive to use only such content whose respective providers use the IP address solely for delivering the content. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through the "pixel tags," information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information can also be stored in cookies on the users' devices and may include, among other things, technical information about the browser and operating system, referring websites, visit time, as well as further information about the use of our online offer, and can also be linked with such information from other sources.

Vimeo
We can embed videos from the platform “Vimeo” provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. We point out that Vimeo may use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data use for marketing purposes (https://adssettings.google.com/).

Youtube
We embed videos from the platform “YouTube” provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts
We integrate the fonts ("Google Fonts") from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Typekit fonts from Adobe
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use external "Typekit" fonts from the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield agreement and thus provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

Twitter
Within our online offer, functions and content of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include content such as images, videos, or texts and buttons that allow users to share content from this online offer within Twitter.
If users are members of the Twitter platform, Twitter can assign the call of the aforementioned content and functions to the users' profiles there. Twitter is certified under the Privacy Shield agreement and thus provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram
Within our online offer, functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. This may include content such as images, videos, or texts and buttons that allow users to share content from this online offer within Instagram. If users are members of the Instagram platform, Instagram can assign the call of the aforementioned content and functions to the users' profiles there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/.

Pinterest
Within our online offer, functions and content of the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, can be integrated. This can include content such as images, videos, or texts and buttons with which users can share content of this online offer within Pinterest. If users are members of the Pinterest platform, Pinterest can assign the call of the aforementioned content and functions to the users' profiles there. Privacy policy of Pinterest: https://about.pinterest.com/de/privacy-policy.

TikTok
We use the service of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, and TikTok Information Technologies UK Limited, 6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom (together "TikTok") for the purposes of analyzing performance and optimizing our campaigns on TikTok. Through this, your IP address and conversions are collected and transmitted to TikTok by us and TikTok if you give us your consent according to Art. 6 para. 1 lit. a) GDPR.

Revocation can be done by deactivating the corresponding selection on our consent management platform (cookie banner), which you can access via the following link: [Insert link]. Further information about the TikTok Pixel can be found here: https://www.tiktok.com/legal/page/eea/terms-of-service/de-DE

As far as personal data is collected on our website with the mentioned tool and transmitted to TikTok and for processing within the scope of measurement and insight reporting, we and TikTok are joint controllers for this data processing (Art. 26 GDPR). For this purpose, we have concluded a joint controller agreement with TikTok. We are then responsible for providing the data protection information and for the data protection compliant and secure implementation of the tool on our website. TikTok is responsible for the data security of TikTok products. Data subject rights (e.g. requests for information) regarding data processed by TikTok can be asserted with TikTok. If rights are asserted with us, we are obliged to forward them to TikTok. Further information can be found in Part B, 3. Joint Controller Terms at: https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms.

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