Followershooting – Wear what you like

"At the SoSUE follower shoot, the future SoSUE shop in Eppendorf became a creative stage for women from all over Germany. In a relaxed atmosphere, they celebrated their individual style and showcased fashion as an expression of self-confidence and strength.".

"Last Sunday it was that time again – the eagerly awaited SoSUE follower shoot took place for the fourth time in Hamburg in the heart of Eppendorf. It was once again a complete success. Regularly, we introduce you to great women from all over Germany in the follower shoot. We want to offer women without modeling experience a stage. Here they can show themselves without pretending and celebrate themselves."

"For our 'follower models,' it was their first experience with a professional shoot. The autumnal mood was the perfect backdrop for the fall-winter styles. Present were: Inke, Bianca, Mirja, Nicola, Daniela, Kristina, Ellen, and Alicia. Some of them had applied for the shoot several times and were happy that it finally worked out. One thing we can reveal in advance: None of the models had any problems standing in front of the camera. Chapeau!"

"In a relaxed and creative atmosphere in the new SoSUE shop in Eppendorf, the happy participants became part of a unique fashion event. Here in the shop – which opened in mid-November – Sue and her team styled the followers, and the team had something planned for each follower. Afterwards, the models were made up by the Loni-Baur team. And then it was out onto the street."

"The idea of the shoot is: It is an event to encourage courage, where every woman can show herself with her individual style and possibilities and dare something. \"We live in a time where age no longer defines us, but the stories we carry. Clothing is so much more than just fabric – it is armor that strengthens us, a statement that makes us visible, and an anchor that connects us. There is a special magic in wearing pieces in which we feel comfortable, that show our true selves, and remind us how beautiful it is to be ourselves. The radiance doesn't come just from the outside, but from the confidence that lies within all of us,\" Sue explains to the team and the applicants before the shoot."

"In the end, everyone was aware that fashion is a statement, an expression of personality, and a great way to empower oneself. And exactly that became visible on this Sunday in every pose and every smile."

 

 

"The radiance doesn't come just from the outside, but from the confidence that lies within all of us."

 

Perfect for autumn: Inke (l.) knows SoSUE from the fashion business, the woman from Hamburg likes it tone on tone. She wears Pullover Azteco and our favorite Cargo Pants Stone. Bianca (r.) loves being outdoors and chose the Blow Blouse White. She combines it with the Pullover Stripes Taupe Blue and the pants Pinstripe. 

 

 

Three urban looks for chilly days: Mirja (l.) fell in love with SoSUE on Instagram. She loves the Rolli Bear Knit Toffee and pairs it with our Cargo Pants. Nicola (m.) got to know SoSUE through her friend. The woman from Düsseldorf chose the following pieces: Shirt Long Sleeve, Pants Flannel Azteco and cardigan Fluffy Box in Off-White. Daniela (r.) immediately grabbed the Bomber Jacket while styling. It matched wonderfully with her jeans (unfortunately not SoSUE).

  

 

Streetwear vs. Monolook: Inke (l.) likes it casual, wearing the Bluse Malin with the cardigan Antonia Grey. A style that fits almost any situation. All in black? Why not, thought SoSUE intern Lina. She then combined the Pinstripe Blouse and the Pinstripe Skirt with her sneakers.

 

 

Bright prospects: Kristina (l.) and Ellen (r.) wear Antonia blouses made of satin. The Shiny Slim Rosewood and the Shiny Ice Grey form a wonderful contrast to the casual style of the two sporty types. Kristina has listed kickboxing as a hobby; the woman from Düsseldorf has been following SoSUE on Instagram since the early days. Ellen knows the SoSUE pieces from her friend's shop in Wiedenbrück and was thrilled with her look.

 

 

Eppendorf is the favorite district of many Hamburg residents. You can stroll around all day here. Nicola (l.) from Düsseldorf can only confirm that. She became aware of SoSUE through a friend. For her walk, she chose the Long Vest Darkblue and wore the Bow Blouse underneath. Mirja (r.) opted for a chic and pragmatic style. To the Pinstripe Pants and the Blouse Antonia Denim the woman from Bremen combined our coat Coat Antonia. As a coastal child, she knows what keeps warm and looks good.

 

 

Daniela bought her first Antonia Blouse at Sue's mom Helga's sale. Since then, she has been a fan of SoSUE. The product manager loves good business outfits. She wears our Pinstripe suit, to the pants and blazer the Turtle Knit Pullover made of merino wool and cashmere wonderfully well.

  

 

Opposites attract: Bianca from Hannover (l.) liked the maritime stripes of the Jogger Stripes and styled them with the elegant Malin Blouse - a special eye-catcher, the double cuff. Alicia traveled from Witten (r.), she fell in love with a business look. To the Pinstripe Shorts she wore the Fluffy Jacket in gray. The looks convinced, the two teachers through their effortlessness. We thought the two deserved top marks.

  

 

At the end, Sue (m.) joined with her current knit favorite, the sweater Turtle Knit. For the photo, she took off her shoes so that all the power women were on the same level. Kristina (l.) is wearing Bow Blouse and over it the sweater Rip Round Neck. The whole outfit is completed by the satin pants Shiny Brown . Ellen (r.) also chose satin pants Satinhose and put on the Cardigan Antonia Toffe . It was a beautiful day. We were very happy.

Many thanks to all participants for the time. The next follower shooting will be in summer. Do it like some participants and use the days in Hamburg, for example, by combining it with a beauty weekend. You can find out the exact date on Instagram @sosue_official. Follow us and don't miss any news.

We especially want to thank Loni Baur and her team for the dedicated support. The idea of the star makeup artist is that everyone should feel as if they were made up by a professional makeup artist. That's why each of her self-developed products not only contains valuable ingredients and great colors and textures, but also always comes with an application tutorial. An idea that was also well received by our followers.